Marketing Principles

Free Essays on Santeria

CUBAN SANTERIA Santeria, which literally means, ‘way of the saints’, originated in Cuba. Santeria is considered an Afro-Cuban religion. It has roots in Africa, specifically the Yoruba people in southwestern Nigeria. When Africans were brought to the New World as slaves, they brought with them their Yoruba religious traditions (Nunez: 3). Slave owners forced them to give up their beliefs and convert to Christianity. However, the slaves persisted and found a way to hide their beliefs with the introduction of Catholicism in Cuba in 1517. They disguised their deities behind the images of Catholic saints so it would seem that they were praying to the saints, but were actually praying to their gods. The secrecy of practicing rites, prayers, and rituals has then become inherent in Santeria. Beliefs in honouring ancestors and the deities and living in balance with the forces of nature are parts of Santeria principles. Santeria is a syncretic religion born from the fusion of Catholic ism and Yoruba religion. In Santeria, the saints and the corresponding orishas are one and the same. Although it contains elements of both religions, Santeria is very different from either one that it is considered a separate religion with its own identity and indigenous to Cuba. Throughout time, the religion has spread into different parts of the world and has faced a few challenges, but still remains consistent because of its adaptive nature. WORSHIP ASHE Ashe is raw cosmic energy or a vital force. Literally, it means, â€Å"so be it† (Gonzalez-Wippler 1989: 5). It is the divine power that Oloddumare (God) used to create the universe. All ashe is directed to Oloddumare. Ashe is a generative power inherent in all things (Mason: 123). Ashe is the sustenance of life. All invocations, rituals, offerings, ceremonies, prayers, and magic are performed to receive ashe from the saints (Gonzalez-Wippler 1989: 5). The universe is moved by ashe.... Free Essays on Santeria Free Essays on Santeria CUBAN SANTERIA Santeria, which literally means, ‘way of the saints’, originated in Cuba. Santeria is considered an Afro-Cuban religion. It has roots in Africa, specifically the Yoruba people in southwestern Nigeria. When Africans were brought to the New World as slaves, they brought with them their Yoruba religious traditions (Nunez: 3). Slave owners forced them to give up their beliefs and convert to Christianity. However, the slaves persisted and found a way to hide their beliefs with the introduction of Catholicism in Cuba in 1517. They disguised their deities behind the images of Catholic saints so it would seem that they were praying to the saints, but were actually praying to their gods. The secrecy of practicing rites, prayers, and rituals has then become inherent in Santeria. Beliefs in honouring ancestors and the deities and living in balance with the forces of nature are parts of Santeria principles. Santeria is a syncretic religion born from the fusion of Catholic ism and Yoruba religion. In Santeria, the saints and the corresponding orishas are one and the same. Although it contains elements of both religions, Santeria is very different from either one that it is considered a separate religion with its own identity and indigenous to Cuba. Throughout time, the religion has spread into different parts of the world and has faced a few challenges, but still remains consistent because of its adaptive nature. WORSHIP ASHE Ashe is raw cosmic energy or a vital force. Literally, it means, â€Å"so be it† (Gonzalez-Wippler 1989: 5). It is the divine power that Oloddumare (God) used to create the universe. All ashe is directed to Oloddumare. Ashe is a generative power inherent in all things (Mason: 123). Ashe is the sustenance of life. All invocations, rituals, offerings, ceremonies, prayers, and magic are performed to receive ashe from the saints (Gonzalez-Wippler 1989: 5). The universe is moved by ashe....

Correspondence packet Article Example | Topics and Well Written Essays - 1500 words

Correspondence packet - Article Example This social group has proved to constitute the bulk of our consumer audience (which isn’t surprising as the clothes produced by our company are orientated on youth), and we need to sense their needs and tendencies in their behavior accurately in order to increase our benefit. Thus, as marketing researches show, the internet has become virtually the main tool for advertising and promoting goods among a very wide category of consumers. Thus, our target audience tends to use the internet the most among all other media, and it is the area where we need to display our significant place in fashion clothing industry. Our surveys show that about three quarters of our target audience tends to use internet daily. On the other hand, popularity of television has dropped considerably in the recent years. This tendency, as you can clearly see, has a profound impact on our industry, too, as we currently focus our major efforts on the outdoor advertising and TV commercials. DIVERSE clothes, Inc. must shift focus from TV advertising to the Internet advertising using all its means like banners, pop-ups and e-mail ads. Changing our strategy will allow us to reach the greater number of our potential consumers who are young adults. The World-Wide-Web provides a valuable platform to place ads with the aim to reach millions of consumers around the world (Hamel). Again, surveys indicate that such websites as Google, Facebook, Yahoo!, Twitter and YouTube are among the top 10 most visited websites. This gives us a hint about where our efforts should be concentrated therefore. If we shift focus from radio and TV advertising to the popular Internet sites, we will increase popularity of our company and achieve much success in promotion of our products. And, obviously, the rate of sales is likely to increase considerably. Concerning the financial aspect of the issue, I would like to suggest simply redirecting

Matrix Factorization Techniques for Recommendation Systems (Netflix Research Paper

Matrix Factorization Techniques for Recommendation Systems (Netflix Prize) - Research Paper Example We will also describe an incremental variant of the MF that effectively undertakes new users and rating that is fundamental within the real life recommender system. A hybrid MF-neighbor based method is further discussed in regard to advancing the prevailing performance of the MF. The proposed methods are mainly examined on the Netflix Prize dataset and mainly depict that they can be accomplish very favorable Quiz RMSE, which is the best sole method :0.8904, combination: 0.8841 and corresponding running time. The Netflix Prize competition of 2006 showed that the Matrix Factorization techniques are greater to archetypal closest-neighbour techniques in the production of product recommendations and lets the inclusion of extra material like inherent feedbacks, self-assurance levels and chronological effects. There are floods of choices for contemporary consumers. Electronic dealers and content suppliers offer a vast choice of products with exceptional openings to meet a range of distinct needs and preferences. As a trend observed of late, more retailers have had an exponential positive change in interest to many purchasers with the most fitting products which is vital in the enhancement of user content and loyalty. In so doing, it evaluates trends of customer interests to offer rather custom-made recommendations which are in accordance to customer preference (Ricci, 124-198). Netflix, an e-commerce leader has recommender structures as prominent fragments of its website that are observantly b eneficial for music, movies and TV shows. Quite a huge number of users will check a similar movie while each and every one of the users views various dissimilar movies. These users have shown the will to indicate their satisfaction levels with specific movies and thus a massive volume of data is available about what particular movies charm which users. Various known corporations analyze the available information to provide a recommendation on movies particular to

Successful Marketing in Japan Essay Example | Topics and Well Written Essays - 2000 words

Successful Marketing in Japan - Essay Example This piece of paper addresses major factors that are to be considered by foreign businesses that intend to launch their lucrative business in Japan and explain what they should do to respond to the cultural myopia that prevails in Japan. Mastering the marketing in Japan Japan, being the second largest economy of the world, occupies a significant position in almost all industries and business activities worldwide. From the 1940s onwards, the country has been able to build a dominant, modern and internationally-oriented industrial economy which was based on innovative product designs, high quality production, advanced services, increased domestic consumption etc (Genzberger, 1994, p. 1). Japan is not only a strong economy in terms of production, exports, innovation, advanced services etc, but also a powerful market that large numbers of businesses from other countries seek opportunities in Japan. But, administering and mastering the marketing in Japan is considered to be a difficult ta sk. There are different barriers to marketing in Japan. Some of the major barriers to selling to Japan are import barriers, obstructive bureaucrats, non-transparent regulations, huge language barrier, conglomerate monopolies etc (Genzberger, 1994, p. 175). For any businessman from other countries to launch, run, operate and succeed in Japan’s market is therefore a difficult task, but there are many lucrative businesses that have strategically approached the market and found success in its path. As Reid (1999, p. 41) observed, even though Japanese market has long been considered to be obstructive to penetrate, experts on business in Japan have found that this is quite misleading. Various business strategies have been found to have helped foreign businesses in Japan’s market. Goodnow and Kosenko (1993) identified key strategies that North American companies used for marketing in Japan. Management philosophy, high technological capability, acceptance of Japanese subsidiar y etc are some of such effective strategies. Reid (1999, p. 41) pointed that foreign companies have not only succeeded in marketing in Japan, but also established leadership positions mainly in Japanese consumer products market. Many foreign players have turned to be established leaders in the Japanese market. For instance, Coca-Cola generates around 30 percent of its total profits from Japan, 70 percent of Dunhill’s sales are from Japanese people and IBM employs around 20,000 Japanese people. Factors to be considered by foreign corporations to conduct business in Japan Cost element While comparing the relative costs that may incur in marketing in different countries, it can be found that marketing in Japan is more costly than marketing in many other countries (Genzberger, 1994, p. 175). When it comes to various business expenditures, almost every thing including rent, salary, transportation, advertising, banking etc are highly expensive than that of other countries. Cost has been accounted to be 50 percent of all the reasons behind the failure of companies in marketing in Japan. For those corporate who have a quality product, advanced technology, innovations and more importantly those who are willing to undertake the high initial costs for market entry in the

Preventing Healthcare Associated Infections (HAI)

Preventing Healthcare Associated Infections (HAI) Introduction Clinical governance is important for providing safe care to patients and is essential to continuous improvement in patient safety.(vicgov) One of the key components in relation to this safety and quality issue in health care is preventing and controlling healthcare associated infections(HAI) which plays a significant role in poor outcomes of patients.(sahealth) To prevent transmission of HAI, Hand Hygiene should be done which is one of the most effective ways. Clinical professionals, especially nurses who have high risk of HAI transmission to patients, need to review the effects and great importance of Hand Hygiene to minimize the risk of HAI. Also, study tells that a number of infections can be prevented by adherence to established infection control practices.(sahealth) However, when accessing articles, they need to know the review methods such as a systematic review and randomized control trial, to satisfy evidence based practice with having analysing skills for quality resources. Five articles were reviewed to practice this. Critique Larson et al did research to examine the impact of the new practice Guideline on HAI and this compared the infection rates of pre- and post-Guideline implementation in a sample of US hospitals in different time. The problem is the result can be affected by time. Some components, such as how surveillance is conducted, how infections are defined and other concurrent infection prevention activities over time, might play a significant role in the result. Also, there were no control groups in this research so that the outcome of this research cannot be compared with the control group’s infection rates in the same time of post-Guideline implementation. And there was only 2 days observation which is unlikely to be an accurate reflection of practice. Monistrol et al used no control group as well. And Hand Hygiene compliance, the consumption of alcohol-based hand rub (AHR), HAIs and MRSA hospital acquisition incidence were measured. Hand Hygiene compliance was measured by direct observation of health care workers during daily work routine. Observations covered all the 8 hour shifts on weekdays, which is more acceptable than Larson et al’s only 2 days observation. However, infection control nurses undertook the observers and also part of the educator. This could explain the high Hand Hygiene compliance in all periods due to the presence of observers. Meanwhile, Allegranzi et al assessed the effectiveness of the World Health Organization hand hygiene improvement strategy in a low-income African country, evaluating hand hygiene infrastructure, compliance, healthcare workers’ knowledge and perceptions, and handrub consumption. The ideal design for these researches would be Randomized Clinical Trial (RCT), because the research outcomes can be compared by control groups for more exact data in a same time. However, those cannot be done properly with RCT and this is the reason why they did not choose RCT for the research strategy. Once the new practice Guideline is published, the control groups will be informed as well. And this might withhold best practices from patients, raising ethical concerns. The most rigorous study among those three articles was Allegranzi et al’s research. To examine the effectiveness of WHO’s hand hygiene improvement strategy, they prepared well with training the observers for a long time according to the WHO observation method. And for the baseline evaluation and follow-up evaluation WHO knowledge questionnaire was administered. Also, more scientific and specific categories such as hand hygiene infrastructure and healthcare workers’ level of knowledge were shown in this research than others. Stout et al and Melissa et al reviewed articles by using a systematic review. In regards to the search strategy, Stout et al searched only PubMed for relevant articles. While Melissa et al searched MEDLINE, EMBASE, CINAHL, HMIC, the Web of Science and the Cochrane Library databases. There is evidence that single electronic database searches lack sensitivity and relevant articles may be missed if only one database is searched(Akobeng 2005). Meanwhile, Stout et al evaluated and reviewed 3,463 articles published between January 1, 2000 and March 31 2013. Forty two articles were selected and grouped into 1 of 4 categories after quality assessment of articles. Also, the earliest year of 2000 was selected because alcohol-based hand rub was not widely in use in prior years. This is a quite scientific strategy. While, there was no specific reason for Melissa et al to pick the articles between May and November 2004, as well as there was no mention about quality assessment of studies. A systematic review was selected for these articles to examine primary studies on focused clinical questions so that specific answers from narrowly defined review questions were given. Findings Conclusion The result of Larson et al indicates that hand hygiene guideline was disseminated and hospitals responded by modifying procedures and policies, compliance with hand hygiene recommendations remained low. Similarly, Monistrol et al suggested that no changes in incidences of HAI were shown after the multimodal campaign. However, Allegranzi et al found that hand hygiene improvement is affordable and effective in a healthcare setting with limited resources. The difference between Summary Number Author/s, year country Aims Sample/setting Design/methods Main Findings Strength/limitations of the study 1 Stout, Ritchie Macpherson 2007 UK To improve compliance with hand hygiene guidelines, resulting in low incidence of HAI. Search strategy with combined terms of ‘handwashing’, ‘alcohol cleanser’, ‘infection’, or ‘compliance’ Date or language limitation were applied. A systematic review: MEDLINE, EMBASE, CINAHL, HMIC, the Web of Science and the Cochrane Library databases between May and November 2004 2 Melissa et al 2014 US To assess the existing evidence surrounding the adoption and accuracy of automated systems or electronically enhanced direct observations and also reviews the effectiveness of such systems in health care settings. 3 Allegranzi et al 2010 US To assess the feasibility and effectiveness of the World Health Organization hand hygiene improvement strategy in a low-income African country. University Hospital, Bamako, Mali Introducing a locally produced, alcohol-based handrub; monitoring hand hygiene compliance; providing performance feedback; educating staff; posting reminders in the workplace; and promoting an institutional safety climate according to the World Health Organization multimodal hand hygiene improvement strategy. Compliance increased from 8.0% at baseline to 21.8% at follow-up 4 Larson, Quiros Lin 2007 US To evaluate implementation and compliance with clinical practices recommended in the new Centers for Disease Control and Prevention(CDC) Hand Hygiene Guideline To compare rates of HAI before and after implementation of the guideline recommendations To examine the patterns and correlates of changes in rates of HAI Survey for 89.8% of 1359 staff members Hospitals that were members of The National Nosocomial Infections Surveillance System Quantitative study during 2001 – 2004, Hand Hygiene Guideline implementation and compliance measures: the introduction of the guideline within the hospital; the presence of the recommended products on clinical units; institutional policies and procedures regarding hand hygiene, includeing the presence of a formalized plan to monitor compliance. Measure of HAI pre- and post-Guideline: collecting data regarding HAI rates in the ICUs of study hospitals for 12 months before and 12 months following publication of the Hand Hygiene Guideline. Hand hygiene compliance: ranged from 24% to 89% per ICU None of the pre to post-rates of change were associated with hospital characteristics. Assessment of hand hygiene compliance was based on just 2 days of observation 5 Monistrol et al 2011 Spain To evaluate the effectiveness of a multimodal intervention in medical wards in relation to hand hygiene compliance, alcohol-based hand rub consumption and incidence of HAI and MRSA. 825 patients and 868 patients totally in the pre and post period respectively. Conducted at three internal medical wards(113 beds) in Hospital Universitari Mutua Terrassa, Spain Quantitative: Prospective study during 2007 2009. Carried out in four phases: a baseline phase(10 weeks from February 2007), an intervention period(5 months from June 2007), a post intervention(10 weeks from November 2007) and follow-up evaluation(November 2009) Hand hygiene compliance improved from 54.3% in the pre period to 75.8% in the post period. Alcohol-based hand rub consumption increased from 10.5 to 27.2L per 1000 patient-days. The incidence density of HAI ranged from 6.93 to 6.96 per 1000 hospital days and new Healthcare Associated MRSA went down from 0.92 to 0.25 per 1000 hospital-days. Strengths: conducted in general medical wards with the long-term follow-up Limitations: no control group was used; no group session, compliance observation or surveillance of HAIs was carried out outside the studied area Vic gov http://health.vic.gov.au/clinrisk/publications/clinical_gov_policy.htm sahealth http://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/clinical+resources/safety+and+quality/preventing+and+controlling+healthcare+associated+infections

Young Goodman Brown: Immature Innocence vs. Mature Guilt :: essays research papers fc

Young Goodman Brown: Immature Innocence vs. Mature Guilt   Ã‚  Ã‚  Ã‚  Ã‚  In Nathaniel Hawthorne’s short story â€Å"Young Goodman Brown,† Hawthorne expresses his true feelings about the negative beliefs of the puritan religion through usage of expressive styles and themes, various characters, and objects within the story. Because the puritan religion was in affect during a very complicated and chaotic time known as the Salem Witch Trials many people, including Young Goodman Brown, would be shocked to discover that the pure puritan society they knew was in fact contaminated with evil.   Ã‚  Ã‚  Ã‚  Ã‚  Hawthorne uses the main character, Young Goodman Brown, to lucidly convey the story’s main theme of corrupted innocence. When one carefully analyzes Young Goodman Brown’s character the main concept that comes to mind is that the character appears to be an implied part of his religion-pure. The reader should keep in mind that purity is often associated with innocence. The sense of purity within the character of Young Goodman Brown will later appear to be awkward. In the beginning of the story when he meets the Devil in the forest the narrator states that the Devil â€Å"was about fifty years old, apparently in the same rank of life as Goodman Brown, and bearing a considerable resemblance to him, (Hawthorne, 337).† Through this statement the reader now knows that Young Goodman Brown is not young as his name implies, he is actually a very old man who is just now reaching the stage in life where one realizes that the world is not surfeited with just purity alone, it also contains evil. When the reader first begins the story it is automatically assumed that his title Young Goodman Brown means that he is literally young, which further implies innocence, immaturity, and naive ness. During the Puritan times the title Goodman was equivalent to the present day title of mister. Hawthorne presents a character that has the assumed name of a child, Young Goodman Brown, and the demeanor and thought process of a child; however, the reader is to discover later that he is an adult with the mindset of a child. When the reader discovers that the character is not a child, the fact that Brown was taking a journey into what he believed was initiation to manhood during the beginning of the story now makes the situation very awkward. Young Goodman Brown maintains the mindset of a child; he is naà ¯ve to the fact that the world and people are not pure in and innocent even though they take part in the pure puritan religion.

Functional, Business and Global Strategies Essay

a. The module focuses on the company’s/division’s business level strategies and global strategies. You will need to answer the following questions. Anheuser-Busch Inbev is one of the largest breweries in the world. â€Å"Currently, Anheuser-Busch InBev has a product list of more than 200 beers, including global best-sellers Budweiser, Stella Artois, Beck’s, multi-country brands like Leffe and Hoegaarden, and strong â€Å"local jewels† such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske, and Jupiler, among others that have helped to make the company so successful. In addition, to their own brands, AB InBev owns a 50 percent share in Grupo Modelo, which is Mexico’s leading brewers that own the global Corona brand. AB InBev also owns a 27 percent share in the China brewer Tsingtao. (Workman, 2009)† Since Anheuser-Busch InBev has a vast variety of markets throughout the world we could see different stages in the life cycle through these different markets. For example Western Europe has a Consumer resistant (declining stage of the life cycle). USA, UK France, Switzerland and Latin America have a mature market. Eastern and Central Europe have a market that consolidation considered life cycle and Africa, China, India and Indonesia have a fragmented or introductory life cycle. To be able to do the analysis we will be considering the beer industry life cycle stage as a whole, this stage according to the analyst, the life cycle stage of the beer industry and Anheuser-Busch Inbev has already entered it’s maturity stage. â€Å"In this stage product features may be enhanced in order to differentiate them from competitors, pricing is normally lower, distribution is more intensive, and promotion emphasizes brand image and product differences. (workman, 2009)† Ghebrial,2009) 1. Based on these product, market, or distinctive competency choices, what generic business-level strategy is your company pursuing? AB InBev has a chosen a differentiated strategy offering unique or distinctive products to many kinds of consumers, where their main focus is to gain market share from highly concentrated and competitive US markets and also to focus on international increasing potential markets expanding its global market. Because brands are the foundation of AB InBev, they place major value on their relationship with consumers. These strategic involvements can be traced back to the original establishments of both Anheuser-Busch and Inbev, before they merged. They established brand loyalty with their consumers and due to this AB InBev has chosen to focus their current and future investments on specific brands that have proven to be profitable. These specific brands have been identified as Stella Artois, Beck’s and Budweiser. â€Å"To date, the brands chosen have outperformed other InBev products and announced in the Q3 Press Release on November 6th, InBev had gained or maintained market share in eight of their ten markets† (AB InBev, 2011). As for the differentiation strategy AB InBev we should expect products to be renovated and innovation to be a high predominance in the company (e.g. updating packaging and brand image). As a whole AB Inbev plans to keep the original strategies that Anheuser Busch and Inbev had proven to be effective (differentiation strategy). (Ghebrial,2009) 2. Discuss how your company has attempted to develop a competitive strategy to protect its business-level strategy. For example, if your company is operating in an embryonic industry, discuss the ways it has attempted to increase its competitive advantage over time. If it operates in a mature industry, discuss how it has tried to manage the entry and rivalry. AB InBev has protected its own business-level strategy in many different ways. As a company[s main mission to be the greatest beer in the world, they have achieved competitive strategies to be able to protect their business-level strategies; Sprinkler Expansion strategy, Aggressive Marketing Strategy and Consumer Responsiveness Approach. Sprinkler Expansion Strategy As the world’s largest brewer, AB Inbev has the ability to compete in new and foreign markets as a strong threat. Due to their enormous capital and expansion-based strategy, they can enter any market as a challenger and shutdown competition to become the leading brewer in this market. As an aggregated note we can also see this in domestic or already dominated markets because due to economics of scale they can achieve differentiated products at a low cost. Aggressive Marketing Strategy AB InBev has been characterized in the US and in international markets as one of the most aggressive marketing in the world, these is due to their differentiation strategy and the sprinkler expansion strategy. AB InBev utilizes their extensive capital to capture as much as the market as they can and be able to be number one, in all markets they can. Another added value to this strategy is making all AB Inbev consumers brand loyal, this meaning that they can retain their customers. Consumer Responsiveness Approach Consumer responsiveness approach or Customer-focused approach is the strategy that maintains this brand loyalty through the brand. I believe that AB InBev is one of the best breweries that respond to consumers in every way. As we can see in the chart below AB InBev focuses on costumer responsiveness to assure their business-level strategy. Ghebrial,2009) b. Your company is already doing business in other countries. AB InBev is the largest brewery in the world, and has as a mission to be the world’s greatest beer company in the world. Having more than 200 brands and have expanded to more than 30 countries explains in simple statistics the growth pattern of this company. As they explicitly site in their Annual financial statement â€Å"At Anheuser-Busch InBev, we are focused on building a world-class consumer product company for the 21st century- and delivering on our exceptional potential for value creation through consistent top-line growth and expanding profitability in the world.† AB InBev has not only shown this through the last years but has a consistent growth pattern through the years, as we can see in the two pictures below, InBev the father company of AB InBev has grown through the years creating this brand loyalty and acquiring new companies to strive and become the greatest beer company in the world. (Ghebrial,2009) 1. What strategy is your company pursuing to compete globally? In your opinion, is this the correct strategy, given cost pressures and pressures for local responsiveness? The company has established a well rounded plan to be able to expand globally: Dream-people Culture platform, Right Brands, Right markets, Industry Leading Reach and Resources and Financial discipline. Dream-People-Culture AB InBev are able to drive the execution of their strategies because their unique platform. The people represent the major sustainable competitive advantage. The culture is based on accountability, integrity, continual improvement and mindset of doing the right thing for the long run. Right Brands The Brands constitute a big advantage, â€Å"†¦comprising one of the strongest brand portfolios of any consumer products company, including 14 brands with estimated retail sales value of more than 1 billion USD.† (AB InBev, 2011) The chosen brands entitle a great advantage in being able to expand into markets throughout the world. Right Markets The company positions itself in the right markets. A good share in most of the world’s premier markets for beer, â€Å"†¦including the industry’s most profitable beer market, as well as Brazil and China. (AB InBev, 2011)† The balance of their expansion and the fast growing emerging markets promotes profitability in the long-term. Industry-Leading Reach and Resources AB InBev has the ability to compete effectively on a global scale. Due to the Industry-Leading Reach and Resources, â€Å"including their presence in 23 countries and uniform processes that ensure consistent performance globally. (AB InBev, 2011)† Financial Discipline Another major factor in this global strategic plan, is the competency of cost efficiency, â€Å"which enables us to convert â€Å"non-working money† in areas as administrative overhead into â€Å"working money† to be devoted to investments in growth. (AB InBev, 2011)† 2. What major foreign market does your company serve, and what mode has it used to enter this market? Why is your company active in these markets and not others? What are the advantages and disadvantages of using this mode of entry? Might another mode of entry be preferable? Holding business in 23 different countries, AB-InBev has developed number one or number two positions in diverse markets throughout the world, including North America, Latin America South, Latin America North, Western Europe and Eastern, Central Europe and Asia. As a major expanding company as we say in the previous graph, we state that one of the major entry modes of AB InBev has been steady in acquiring or merging with powerful companies in the market of interest to be able to compete in a number one or number two position. The company uses this mode of entry to be able to compete in the present market, use their capital and become the leading company in the market. Having the power and capital, they prefer to enter the market with global brands know to everyone like Stella Arlois and Budweiser, as well as to adopt the current â€Å"favorite† beer (e.g. Corona, Quilmes) to compete as a global and local company. As we can see AB InBev is in all the major markets of the world being successful in most of them, as their financial statement says, they search markets where they can provide extreme customer responsiveness and achieve profitability and growth. In the below graph we can see what companies AB InBev has acquired or merged with to for the most important markets in the six regions described before. AB InBev has chosen this method of entry, but there is one more specific entry mode that can be argued to be a better fit for the company and this is to form a wholly owned business in the new market. This could bring the benefit of owning all of the business and creating a culture of their own and being as successful as they have been in their home markets. In my consideration this would be a mistake and should not be done any other way than their original and current plan of expansion. By investing too much capital and taking the whole risk on their own they have a much better chance to take over other companies keep selling their top brands as discussed before and enter the market with their world famous beer, that have exceeded revenue expectations in the past.

Amistad book review essays

Amistad book review essays The novel Amistad is one that discusses a group of slaves that were originally transported from Africa by Spanish traders employed by Queen Isabella II. These traders, however, claimed that these slaves came from Havanna, Cuba. The book reveals that these slaves were not unaccustomed to slavery in their own country. Cinque said at one point that there were some people who were enslaved because of debts or other such problems. He knew that he did not want to be a slave in America because of the way that he would be treated, and he was somewhat ashamed to say that in his country, his people had been enslaved as well. Cinque knew that slavery was wrong and that he would not like to be one because of the mistreatment that they received in America and in other places. It seems like a double standard that these transported slaves were used to the idea of slavery in their own country, but thought that it was unfair for anyone else to make them slaves. During the trial, the prosecutor also believed that this was a little strange and he tried to use it against them to say that slavery was not wrong; it was a part of life in the entire world. Cinque was the speaker for the rest of the slaves that had been transported and he told an account of what his people had to go through while they were on the ship called Amistad and even before that when they were on the original ship called the Tecora. They were brought to America on the vessel La Amistad and were supposed to be sold. The treatment on the Tecora was not pleasant at all any many slaves died in ways that were much more than torturous. Living space was tight and very confined and with that many people shoved that close together, sickness rampaged. Food was scarce and those who were lucky enough to receive food were only sustained long enough to be beaten later, sometimes to thei ...

Grandmas 90th Birthday Party Essays

Grandmas 90th Birthday Party Essays Grandmas 90th Birthday Party Paper Grandmas 90th Birthday Party Paper Essay Topic: The Birthday Party Last year, on Sunday, December 28, 2015, my family and I traveled to a town in Mexico calledEjutla. Ejutla is a friendly, immaculate, quiet township located southwest of the state of Jalisco. This nice place where everyone welcomes you. You can spend a good afternoon in its clean streets. This antique town is one of the places where Catholicism survived thanks to everything Saint Rodrigo Aguilar went through. He was a German priest who was in hide out in Ejutla. To this day he has his own room in the convent where the nuns pray.He was in hideout because he was deprecating out his word. He would sayâ€Å"live Christ the king† during the war and the soldiers didnt like him saying that so one day the soldiers found out where he was hiding and they hung Saint Rodrigo off that tree which still stands in the plaza today. The tree is blocked off because it is holy. Its been told if you eat a mango from the tree you will be holy yourself and free of sin. Ejutla is where my grandmother lives. We went there because she was going to turn 90 and we were going to celebrate by having a big birthday party for her. The party was planned by one of my older cousins named Lucy. She would collect 50 dollars from my uncles, aunts, and my cousins to pay for the party expenses and for the people attending. Later my older sister Alejandra came up with the idea of each one of us wearing a different color to coordinate with my grandmas clothing. Her grandchildren wore the color mint, her children wore emerald green, and her great-grandchildren wore peach. My grandma wore pearl colored clothing. It was a great experience because I got to see my family that I hadnt seen in a long time. I remember when I was 8 years old I would go visit my grandma every summer. I would stay home with her and she would teach me about her faith through stories while I sat beside her in a chair. One specific story that I remember her telling me was how my great grandma (my :

Project Mgmt Discussion Topic - Week 3.2 Essay Example | Topics and Well Written Essays - 250 words

Project Mgmt Discussion Topic - Week 3.2 - Essay Example However, the system has been criticized in various ways because of the fact that it may not offer long term solutions to sustained increased performance. In the first place, the system plays an important role by making the members to increase their efforts in order to get more benefits. This is a good move since the team ends up achieving more. However, one of the disadvantages is that the system does not create and sustain intrinsic motivation (Emerson & Loehr 2008). For this reason, some members often do not put their best in the work because they are not motivated by the incentives they receive. In most cases, the attention often shifts to those that do best and not encouraging those that do not. In this case, the mode of motivation can affect work relationship between the members of the team (Emerson & Loehr 2008). The manager needs to ensure that the method he uses elicits maximum intrinsic motivation from its members. In as much as the project has to succeed from achievement of its set targets, it does not need to achieve them at the expense of its workers; instead, it needs to ensure that the attained results are celebrated by all members because of their combined efforts and effective motivation

Strategy analysis Essay Example | Topics and Well Written Essays - 2000 words

Strategy analysis - Essay Example The two giant American companies haven't stopped although their basic cola markets have leveled off in the world and now in the current year they still stand to battle against each other. Thus, Cola wars still continue and the market can still expect some new products from the companies in the beverage market. The cola wars began in the 1950's when Alfred Steele the former Coke marketing executive was made the executive at Pepsi. Steele came up with the strategy "Beat Coke" that focused on take-home sales through supermarkets. Pepsi focused on family consumption so they came up with a 26-oz bottle. Thus after the 2nd world war, Pepsi's growth took a straight shot ahead as supermarkets began to increase in the country. CEO of Pepsi Donald Kendall launched a marketing campaign "Pepsi Generation" that targeted the youth of the nation or people young at heart. This helped Pepsi to squeeze Cokes lead to a 2-to-1 margin. Pepsi also worked with its bottlers to improve plants and store facilities. Thus, Pepsi's bottlers were greater than Cokes during 1970. Plus Pepsi sold concentrate to its bottlers at a price that was 20% lower than that of Coke. In 1960's the two companies decided to experiment with new cola and non-cola brands and also new packaging ideas. Thus Coke launched Fanta, Sprite and low calorie cola Tab. Pepsi launched Teem, Mountain Dew and Diet Pepsi. The companies introduced non-returnable glass bottles simultaneously and also 12-oz metal cans that were a huge hit since they are convenient, light and trendier. The companies also plunged into the non-CSD market that included juices, coffee, tea, hot chocolate and water. The flooded the beverage market. Coke bought Minute Maid (fruit juice), Duncan foods (coffee, tea, hot chocolate) and Belmont Springs Water. Whereas, in 1965 Pepsi merged with snack-food giant Frito-Lay in order to form Pepsi Co. Coca Cola's advertising strategy focused on showing that its product is better than the competitors. Coke focused on the overseas market during this period with the assumption that the domestic market has saturated and Pepsi competed with Coke in the domestic market and managed to double its share in the United States between 1950 and 1970. In 1974 Pepsi launched the "Pepsi Challenge" in Dallas, Texas where Coke was l argest selling brand. They began differentiate with Coke with blind taste tests to ensure that people liked the taste of Pepsi more than any other cola. This strategy worked and sales shot up in Dallas. Then Pepsi launched thin campaign nationwide. Coke retaliated with retail price cuts, rebates, and advertisements that questioned the blind tests validity. But Pepsi challenge managed to win Coke's market share. In 1979, Pepsi sales increased more than Coke sales for the first time through retail outlets with a 1.4 share point lead. Coke then renegotiated its franchise bottling contract in order to achieve flexibility in pricing the concentrate and syrups. Its bottlers approved the contract on a condition that was fulfilled and Coke came side by side with Pepsi in the market. Then Coke announced a price increase in concentrate and